{"id":22070,"date":"2025-02-04T09:20:02","date_gmt":"2025-02-04T12:20:02","guid":{"rendered":"https:\/\/linksearch.com.br\/lp\/?p=22070"},"modified":"2025-02-04T11:40:49","modified_gmt":"2025-02-04T14:40:49","slug":"guia-de-formatos-e-tamanhos-de-criativos-para-anuncios-do-meta-ads","status":"publish","type":"post","link":"https:\/\/linksearch.com.br\/lp\/guia-de-formatos-e-tamanhos-de-criativos-para-anuncios-do-meta-ads\/","title":{"rendered":"Guia de Formatos e Tamanhos de Criativos para An\u00fancios do Meta Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O Facebook \u00e9 uma das plataformas de m\u00eddia social mais utilizadas, com 97% dos anunciantes sociais optando por ele como sua principal escolha. Para garantir que seus an\u00fancios se destaquem, \u00e9 essencial utilizar os tamanhos e formatos corretos. Este guia fornece uma vis\u00e3o abrangente das especifica\u00e7\u00f5es de an\u00fancios do Facebook, incluindo imagens e v\u00eddeos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. An\u00fancios no Feed do Facebook<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Imagem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Tamanho recomendado: 1200 x 628 pixels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Largura e altura m\u00ednimas: 600 pixels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 9:16 a 16:9 (1,91:1 com link)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Formatos recomendados: JPG, PNG<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Limite de texto: 20% ou mais pode afetar a entrega.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00eddeo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Resolu\u00e7\u00e3o m\u00ednima: 600 x 315 (paisagem) ou 600 x 600 (quadrado)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 9:16 a 16:9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Formatos recomendados: .MP4, .MOV<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Tamanho m\u00e1ximo do arquivo: 4 GB<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Dura\u00e7\u00e3o m\u00e1xima: 240 minutos<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. An\u00fancios Carrossel do Facebook<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Imagem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Tamanho recomendado: 1080 x 1080 pixels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Largura e altura m\u00ednimas: 600 pixels (m\u00ednimo de 254 x 133 pixels para Messenger)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 1:1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; M\u00e1ximo de cart\u00f5es: 10<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Tamanho m\u00e1ximo da imagem: 30 MB<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00eddeo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Resolu\u00e7\u00e3o recomendada: 1080 x 1080 pixels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; M\u00e1ximo de cart\u00f5es: 10<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Formatos recomendados: .MP4, .MOV<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Tamanho m\u00e1ximo do arquivo: 4 GB<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Dura\u00e7\u00e3o m\u00e1xima: 240 minutos<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. An\u00fancios da Coluna da Direita do Facebook<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Imagem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Tamanho recomendado: 1200 x 628 pixels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Largura e altura m\u00ednimas: 600 pixels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 9:16 a 16:9 (1,91:1 com link)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. An\u00fancios em V\u00eddeo In-Stream<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Especifica\u00e7\u00f5es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 16:9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Formatos recomendados: .MP4, .MOV<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Tamanho m\u00e1ximo do arquivo: 4 GB<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Dura\u00e7\u00e3o: 5 a 15 segundos<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. An\u00fancios de Artigos Instant\u00e2neos<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Imagem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Tamanho recomendado: 1200 x 1200 pixels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 9:16 a 16:9<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00eddeo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 9:16 a 16:9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Tamanho m\u00e1ximo do arquivo: 4 GB<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Dura\u00e7\u00e3o m\u00e1xima: 240 minutos<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. An\u00fancios do Facebook Marketplace<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Imagem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Tamanho recomendado: 1200 x 1200 pixels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 9:16 a 16:9<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00eddeo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 9:16 a 16:9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Tamanho m\u00e1ximo do arquivo: 4 GB<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Dura\u00e7\u00e3o m\u00e1xima: 240 minutos<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. An\u00fancios Nativos, em Banner e Intersticiais do Facebook Audience Network<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Imagem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Resolu\u00e7\u00e3o m\u00ednima: 398 x 208 pixels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 9:16 a 16:9<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00eddeo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 9:16 a 16:9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Tamanho m\u00e1ximo do arquivo: 4 GB<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Dura\u00e7\u00e3o m\u00ednima: 10 segundos, m\u00e1xima: 120 segundos<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. An\u00fancios de Mensagens Patrocinadas<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Imagem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Tamanho recomendado: 1200 x 628 pixels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 9:16 a 16:9<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. An\u00fancios do Facebook Messenger<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Imagem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 9:16 a 16:9<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. An\u00fancios Cole\u00e7\u00e3o do Facebook<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Imagem e V\u00eddeo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Propor\u00e7\u00e3o recomendada: 1:1 para imagens quadradas<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Limites de Caracteres<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Texto: 90 caracteres<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; T\u00edtulo: 25 caracteres<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conclus\u00e3o<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizar as especifica\u00e7\u00f5es corretas para seus an\u00fancios no Facebook \u00e9 crucial para maximizar a efic\u00e1cia de suas campanhas publicit\u00e1rias. Para mais informa\u00e7\u00f5es sobre tamanhos de imagem e diretrizes, consulte nosso guia completo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Facebook \u00e9 uma das plataformas de m\u00eddia social mais utilizadas, com 97% dos anunciantes sociais optando por ele como sua principal escolha. Para garantir que seus an\u00fancios se destaquem, \u00e9 essencial utilizar os tamanhos e formatos corretos. Este guia fornece uma vis\u00e3o abrangente das especifica\u00e7\u00f5es de an\u00fancios do Facebook, incluindo imagens e v\u00eddeos. 1. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_siteseo_robots_primary_cat":"1","footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-22070","post","type-post","status-publish","format-standard","hentry","category-ads","category-artigos"],"_links":{"self":[{"href":"https:\/\/linksearch.com.br\/lp\/wp-json\/wp\/v2\/posts\/22070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linksearch.com.br\/lp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linksearch.com.br\/lp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linksearch.com.br\/lp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/linksearch.com.br\/lp\/wp-json\/wp\/v2\/comments?post=22070"}],"version-history":[{"count":3,"href":"https:\/\/linksearch.com.br\/lp\/wp-json\/wp\/v2\/posts\/22070\/revisions"}],"predecessor-version":[{"id":22129,"href":"https:\/\/linksearch.com.br\/lp\/wp-json\/wp\/v2\/posts\/22070\/revisions\/22129"}],"wp:attachment":[{"href":"https:\/\/linksearch.com.br\/lp\/wp-json\/wp\/v2\/media?parent=22070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linksearch.com.br\/lp\/wp-json\/wp\/v2\/categories?post=22070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linksearch.com.br\/lp\/wp-json\/wp\/v2\/tags?post=22070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}